// ₿itPoker pricing · experimental

Dynamic 21.

Every price in our store is set in sats, and only sats. You won't find a dollar sign on a single product. That's a deliberate choice, and this page is the whole story behind it.

It's an experiment, and we're running it in the open. Sats are real money, we'd rather you keep yours, and when you do spend them, the price you see is the price you pay.

// How we think about spending

Spend and replace.

Spending a sat has a real cost. The one you let go of today might be worth more down the road, and we feel that too. So spend on things you genuinely want, not on impulse.

But money that never moves isn't really money. Bitcoin only wins if people use it. So spend well: when a thing is worth more to you than the sats it costs, that's a trade worth making.

That is the idea behind spend and replace, and we believe in it strongly. Buy what you'll be glad to own, then top your stack back up. Stay in the economy, keep stacking, and let both grow.

Spend when it's worth it. Then stack it back.

// What you can count on

Sats are the price. Full stop.

Here, the sats price is the real price, not a dollar amount converted at the register. It's set deliberately, it holds, and it's the same for everyone. Three promises:

// How it actually works

The mechanics, briefly.

You don't need any of this to buy a shirt. But if you like to see under the hood, here it is in four steps.

The long game is the fun part. As Bitcoin gains value over the years, prices across the whole store keep falling in sats. Hard money does that on its own. We just let you watch it happen.

// The one dollar we keep

Why a dollar still lives backstage.

There is still a dollar figure in our system, and here is exactly what it does. The people who make our goods bill us in dollars, with fixed costs we don't control. If Bitcoin fell hard and a price never adjusted, we could end up selling a shirt for less than it cost to make. Do that enough times and there is no store left.

So the anchor is a seatbelt, not a lever. It keeps every sale within about 12% of fair value, and that is all it does. The sats number on the sticker is your price, and the moment you check out it locks, so a Lightning invoice can't reprice on you mid-payment. What you agree to is what you pay.

It works the same in both directions. When Bitcoin climbs, the re-snap passes that gain to you as a lower price in sats, and we earn the same fair value either way. You pay fair value with nothing layered on top, in up markets and down. A price, not a bet.

// See it for yourself

Play with the numbers.

Set a fair value and the Bitcoin price an item was last snapped at. Then drag Bitcoin around and watch the sticker hold, step, then hold again. This runs the same engine the real store uses.